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Southern appoint VCCP for integrated brand re-launch

Southern appoint VCCP for integrated brand re-launch

VCCP has been appointment to the Southern Railway business, following a four way pitch process, handled by the AAR.

They have been tasked with developing an over-arching creative idea that will re-launch the brand and support a number of campaigns over the coming year.

The work will span TV, radio, poster, press, online and direct marketing.

The Go-Ahead plc owned brand provides train services in South London and connects central London to the South Coast, East and West Sussex, Surrey and parts of Kent and Hampshire. Southern has recently retained their franchise for the network, until 2015.

The campaign will break in early November 2009

AJR
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