npower has announced that it has appointed VCCP as its new integrated creative agency.
VCCP will be responsible for all print, online and broadcast material, which also includes the current successful energy efficiency campaign starring Aardman Animation’s Wallace and Gromit, which has doubled sales for npower hometeam.
Kevin Peake director of marketing at npower said, “The energy market is one of the most dynamic and competitive in any industry. Integrating everything is the best way to provide clarity with the sheer complexity that multi-messaging and product diversification will bring.
“We know VCCP share our ideals of fast-paced retail marketing, combined with strong brand development planning.
“Our aim was to find an agency which has everything under one roof and a proven track record in changing market perceptions of differing industries. VCCP is exactly this kind of agency and I am delighted to welcome them on board.”
Adrian Coleman, founding partner at VCCP said, “We are really excited to have secured the npower contract; the brand is one of the most recognisable in Britain today, in a market expected to shape the future of Britain’s low carbon economy. We are already preparing the next Wallace and Gromit TV commercial.
“The challenge that faces us is to build upon the great work that’s already been done by all the previous agencies and to realise the brand vision over the coming months and years.”
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