Stardoll, the world’s largest online entertainment destination for young women focused on fame, fashion and friends, recently announced the launch of the “Beat the Designer” competition that will allow nine lucky Stardoll members to meet some of London’s hottest up and coming young designers, have their virtual garments turned into a real collection and model the outfits on the catwalk during one of the world’s biggest fashion events – London Fashion Week.
Done in partnership with Blow, a specialist fashion agency, the event will have three stages, all of which are designed to bring out the budding fashion designer in Stardoll winners:
Beat the Designer on Stardoll.com – Stardoll members will put their talent to the test, trying to design collections with StarDesign that are better than those created by three hot designers. These creations will be evaluated by designers themselves and nine winners will be selected. Girls have until August 24th to enter.
Meeting the designers – winners are taken to the designers’ studios, where they will be filmed meeting the designers, talking about their creations, and preparing to have their virtual collections turned into real world outfits by the designers themselves.
The catwalk – on 19 September at The Royal Festival Hall in London, the Stardoll winners will showcase their creations on the catwalk, mingle with the stars of the fashion industry, attend creative workshops, participate in photo shoots, and have the privilege of sitting in the front row.
To make the event even more entertaining, Stardoll invited famous singer and songwriter VV Brown to MC the event, and The Veronica's (a hot Australian band fronted by 24-year-old twin sisters Lisa and Jessica Origliasso) will be modelling for Stardoll alongside the winners. A young girl from Make-a-wish Foundation has accepted Stardoll's invitation and will also be flying over for the event.
More about the designers:
Jojo & Malou – female Swedish designers who were twice awarded a New Generation sponsorship to participate in London Fashion Week. They have created an exclusive diffusion line for Topshop, staged their first ever catwalk show in Stockholm during +46, and represented the UK for the British Council in Lithuania.
Camilla Ruiz Rameriz of 'Cuckoo' designs – known for her range of ready to wear t-shirts and garments for M&S, she also worked at Aquascutum on a placement and her prints were used and sold worldwide.
Olivia Rubin – did a work placement at Galliano and McQueen who used her prints for his AW05/06 menswear collection and the same season women’s wear collection. Olivia has several celebrities that wear her clothes like Lily Allen, Cheryl Cole, Agyness Deyn and Sophie Ellis Bextor.
Through this unique contest and event Stardoll is giving its members the opportunity of a lifetime – budding fashion designers get to follow the creative process from the very first step – designing a small collection online – to the ultimate ending – walking down the catwalk in their very own creations, made by hot, up and coming designers. Once again, Stardoll is bringing its members fun, creative ways to express their own style and creativity.
The fashion show takes place on the 19th of September and promises to be one of the most exciting fashion events of the year for young people who are into fashion. Admission is free but a standing room only crowd is expected. Stardoll members and guests will be able to attend and there will be goody bags with sweets and other treats sponsored by Malibu Babes, Miners cosmetics, Montagne Jeunesse and Sleek Make-up on all seats.
Visit www.stardoll.com for more information, including exclusive videos of the Stardoll winners, designers and fashion show.
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