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Case Studies

 

How Cadbury re-launched the Wispa bar

How Cadbury re-launched the Wispa bar

Best practice from Fallon.

Wispa was born in the 1980s as a cultural icon, but was removed from supermarket shelves in 2003.

However after a few years Wispa’s legendary status was confirmed when it arose from the dead, following a Facebook inspired campaign to ‘Bring Back Wispa’.

These fans managed to persuade Cadbury to re-launch the chocolate bar and in doing so upstaged Iggy Pop in front of a 100,000 string Glastonbury Crowd.

One of the most talked about campaigns in recent years, this is the inside story from Fallon.

Watch the video case study on this campaign below.

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