More people around the globe use Facebook to share links than any other service, including e-mail, according to a new report from AddToAny.
The report reveals that creators of content-sharing and web publishing tools, including a popular social media widget, Facebook accounts for 24% of uses of the widget to share links to articles, videos and other content, trumping e-mail at 11.1%.
Twitter is ranked in the third spot at 10.8%. However, combining all of Yahoo!’s properties—Delicious, Yahoo! Bookmarks, Yahoo! Buzz and Yahoo! Messenger—pushes it up to second, at 14.4%.
A report from Nielsen in March this year found that by the end of 2008, social networking had overtaken e-mail in terms of worldwide reach. According to the report, 66.8% of internet users worldwide had accessed social networking or blogging sites, compared with 65.1% for e-mail.
Social networks and blogs now account for more than 67% of all online activity. The likes of Facebook and personal blog sites such as Wordpress are growing twice as fast as any of the other four largest sectors (search, portals, PC software and email), according to The Nielsen Company's "Global Faces and Networked Places," report in March.
One in every 11 minutes online globally is accounted for by social network and blogging sites as the social network and blogging audience is becoming more diverse in terms of age. The biggest increase in visitors during 2008 to "Member Community" web sites globally came from the 35-49 year old age group (+11.3 million).
Marketers have become more than willing to start a conversation about their brands through social media.
Large majorities of marketers recently rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic, according to a report from MarketingSherpa.
Social media was considered less effective, but still good, for internal communications and driving online sales.
Marketers thought the best specific tactics were user reviews, relationships with bloggers and discussion groups.
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