Drinks brand Perrier has hired brand experience specialist BEcause to launch a series of experiential cocktail evenings in some of London’s most exclusive nightspots this summer.
The first events will be staged at Whisky Mist in Mayfair and Soho-based Movida on 29th and 30th of July. Inside each club, BEcause will create dedicated Perrier ‘bubbles’ where guests can enjoy a range of bespoke Perrier cocktails created especially for the evenings.
Using a fog wall, the zones will be marked using ‘floating’ Perrier logos and bubble graphics. Interactive table tops in each area will feature Perrier graphics designed to follow cocktail glasses as they move around the table.
A team of BEcause Brand Ambassadors, dressed in glamorous Perrier-green dresses, will be on hand to chat to guests about their cocktail preferences and recommend a suitable Perrier-based alternative. The cocktails will then be prepared by a professional mixologist and served to guests at the table.
To add to the feeling of exclusivity, BEcause will be rolling out the Perrier green carpet outside each venue. To complete the experience, the venues will be filled with Perrier’s bottle-shaped bushes and tables filled with miniature Perrier bottles and cocktail menus.
A second wave of activity will run throughout August in London-based bars and clubs.
Sharon Richey, managing director BEcause comments, "The idea of creating dedicated Perrier evenings in London’s most exclusive clubs puts the brand at the heart of London’s trend-setting social scene. It’s a great way to position the brand as an alternative soft drink or mixer, enjoyed by all the coolest people in the most exclusive places.”
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