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Take a look at these advertisers using fear, or "scare tactics" to grab our attention.
Negative feelings can create disharmony or tension, thus compelling people to act, to do something to relieve the tension.
Feelings of guilt or fear can trigger immediate action, which is what QUIT Smoking Australia has gone for, while other such as the Tango, have used these tactics for the pure fact that we’ll remember the ad!
It works though...don’t you think?
QUIT Smoking ad
From Australia...if this doesn’t make you stop, nothing will...
Tango
This advert was deemed too scary for kids tv, Featuring Mime Artist Andy Sinclair as the Grim Reaper.
Audi
Check out this eight legged terror tale...incy wincy spider...
Nike Running
Feel like running the London Marathon anyone? This would be great motivation for training...
German energy drink K-Fee
Just a gentle ride in the country side...
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