This work from ManningGottlieb OMD was shortlisted in the Cannes Media Lions 2009 for best Travel, Entertainment & Leisure campaign.
To become famous for our breadth of good stuff.
We set out to create the world’s longest Mexican wave of ‘thumbs up’ to pay homage to all the great stuff the brand does.
We planned to execute this wave across 3 commercial Terrestrial stations, running at a planned sequence, across ITV, Channel 4 and FIVE, at 9.51, 9.52, and 9.53.
The media would become the Mexican wave, a monumental feature on TV buying, and a media first.
We ran teaser ads to ensure participation in press, TV, digital, outdoor and
We created media history, It happened!!
Over 7 million people saw the ad
Enough people flicked between the 3 channels, creating a Mexican wave that would fill Wembley stadium and the Stade de France
Traffic to the site jumped 35%
Revenue rose by 30% in the days following the ad.
Click below to see an in depth video of this case study.
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