Choose speciality channel:   Choose sector channel:     Search the site

Case Studies ‘Good Stuff’ media campaign ‘Good Stuff’ media campaign

This work from ManningGottlieb OMD was shortlisted in the Cannes Media Lions 2009 for best Travel, Entertainment & Leisure campaign.


To become famous for our breadth of good stuff.


We set out to create the world’s longest Mexican wave of ‘thumbs up’ to pay homage to all the great stuff the brand does.

We planned to execute this wave across 3 commercial Terrestrial stations, running at a planned sequence, across ITV, Channel 4 and FIVE, at 9.51, 9.52, and 9.53.

The media would become the Mexican wave, a monumental feature on TV buying, and a media first.

We ran teaser ads to ensure participation in press, TV, digital, outdoor and


We created media history, It happened!!

Over 7 million people saw the ad

Enough people flicked between the 3 channels, creating a Mexican wave that would fill Wembley stadium and the Stade de France

Traffic to the site jumped 35%

Revenue rose by 30% in the days following the ad.

Click below to see an in depth video of this case study.

prescription transfer coupon link discount prescriptions coupons
coupons for cialis printable site drug coupon card
discount drug coupon cialis 2015 coupon coupons for prescriptions
abortion research paper abortion doctors
cialis coupons from lilly free coupon for cialis
does an abortion hurt why should abortion be illegal
aida kreuzfahrt aidasol aida angebote
nexium 20 open nexium 20
ventolin brez recepta ventolin navodila ventolin navodila
free cialis samples coupon coupons for prescription drugs coupons cialis
thyrax bijsluiter thyrax euthyrox thyrax fk
lamisil comprimidos lamisil comprimidos lamisil crema precio
cialis coupons printable cialis manufacturer coupon 2016
printable coupons for cialis lilly cialis coupons cialis coupons 2015
amoxicillin 500 mg amoxicilline amoxicilline
abortion pregnant abortion timeline elective abortion
naltrexone abuse click naltrexone how long does it take to work
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
naltrexone uk what is naltrexone hydrochloride used for
difference between naltrexone and naloxone does naltrexone show up on a drug test naltrexone withdrawal
methsuximide click naloxone challenge

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.