Haribo, the confectionery brand, has appointed brand experience agency BEcause to handle a summer sampling campaign to drive sales and awareness of its new ‘Fruity Frutti’ range of chewy sweets.
The ‘Fruity Frutti Roadshow” will target families at beachfront locations and family focused events in the UK for seven weeks this summer.
Teams of BEcause Brand Ambassadors, dressed in brightly coloured uniforms to represent the different flavours of Fruity Frutti, will be moving around each area using an eye-catching ‘Fruity Trike’ complete with sweet-shaped parasol.
Brand Ambassadors will hand out samples of the sweets to families and information leaflets containing money-off coupons to parents. Families will also be directed to the Haribo website where they can enter a competition to win family day passes to some of the UK’s top theme parks
The campaign will run from 23rd July until 6th September, with Brand Ambassadors recruited and supplied by BEcause.
Sharon Richey, Managing Director of BEcause Brand Experience, comments:
“We’re going to take all the fun and excitement associated with Haribo sweets, and turn it into a mobile treat for thousands of families out and about this summer.”
Nick Vellacott/Ellen Durrant Highlight PR
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