Coremetrics, the leader in marketing optimisation, and e-Dialog, the proven provider of advanced e-mail marketing services and solutions, today announced that L’Occitane en Provence, a high-end lifestyle brand selling natural beauty products, is achieving dramatically improved e-mail results since integrating Coremetrics LIVE-mail™ with e-Dialog’s e-mail marketing platform.
The Coremetrics/e-Dialog combination enables L’Occitane to segment customers based on behaviour and deliver targeted messages based on product affinities. The company reports that conversion was 17 times higher and revenue per e-mail 25 times higher for a group receiving targeted e-mail when compared to a control group.
“On a daily basis, LIVE-mail feeds product-level data on browsing, carting, abandonment and purchases into the e-mail platform, enabling us to do on-the-fly segmentation in the e-Dialog analytics tool, Insight Builder, and respond in a timely manner to customer interactions on our site,” said Matt Kritzer, director of ecommerce at L’Occitane.
“The result is highly personalised, highly relevant e-mail campaigns that engage customers more readily and encourage repeat purchases.”
L’Occitane reports that the joint solution is also allowing marketers to more closely reflect the highly experiential environment of L’Occitane boutiques through the e-mail channel. In the past, for example, marketers were unable to feature all in-store offers through e-mail because of limited e-mail “shelf space.”
With Coremetrics and e-Dialog, marketers can now match in-store offers to customer segments that have demonstrated a clear product affinity, thereby driving incremental sales that enhance the bottom line.
“Independent research shows that consumers today are overwhelmed by the volume of e-mail they receive,” said Jeff Schmidt, senior vice president of worldwide sales and services, Coremetrics. “Increasing e-mail frequency adds to inbox clutter. Coremetrics and e-Dialog have integrated their solutions to enable retailers such as L’Occitane to increase the relevance of e-mail through more effective segmentation and testing of content and offers. As a result, they can benefit from increased customer engagement, higher revenue and higher ROI.”
“Deep insight into customers’ preferences and inclination to buy, as well as fast access to the data, is absolutely essential for companies to improve their ability to execute more productive e-mail campaigns,” added John Rizzi, e-Dialog president and CEO.
“Making behavioural data immediately actionable through e-mail motivates customers to act and generates improved campaign results. Our partnership with Coremetrics makes this easy for clients like L’Occitane to build value in their programs and maximise customer loyalty and sales.
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