Best practice from Attack Marketing
MORE Magazine wanted to celebrate and generate interest in their October 2008 issue, featuring cover-lady Michelle Obama.
We gathered 105 Attack! brand agents in Downtown Chicago last October 2008 to stage a “HOLD IT!” stunt for More Magazine. All participants incorporated a copy of the issue on their person and completely froze in various “street commuter” positions for a full five minutes.
Passersby’s expressed interest and intrigue as they walked and weaved through the mass of More readers.
Strategically placed photographers and videographers were on-hand to capture the stunt, and, as an added benefit, the event video has been viewed on YouTube over 4,000 times.
Read more by viewing the attachment below.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.