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Case Studies

 

More magazine 'Hold It!' PR stunt

More magazine 'Hold It!' PR stunt

Best practice from Attack Marketing 

Program Objective

MORE Magazine wanted to celebrate and generate interest in their October 2008 issue, featuring cover-lady Michelle Obama.

Winning Strategy

We gathered 105 Attack! brand agents in Downtown Chicago last October 2008 to stage a “HOLD IT!” stunt for More Magazine. All participants incorporated a copy of the issue on their person and completely froze in various “street commuter” positions for a full five minutes.

Passersby’s expressed interest and intrigue as they walked and weaved through the mass of More readers.

Strategically placed photographers and videographers were on-hand to capture the stunt, and, as an added benefit, the event video has been viewed on YouTube over 4,000 times.

Read more by viewing the attachment below. 

AJR
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