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Nokia tops mobile navigation in Europe

Nokia tops mobile navigation in Europe

Nokia is the number one choice for mobile navigation over other leading handset manufacturers, amongst European and Russian consumers, according to new findings.

According to Frost & Sullivan, who conducted the study, GPS-enabled devices is a fast growing market segment in Europe, with more than 30 million devices shipped in 2008 and close to 80 million devices expected to be shipped by 2010.

In Russia in 2008, the market for navigation-enabled mobile devices grew to over 300 000 units, representing a share of more than 60% of the overall navigation market in Russia.
Altogether 3, 119 interviews were conducted for this survey in France, Germany, Italy, Spain, United Kingdom and Benelux, in addition to 600 interviews conducted in Russia.

According to the study, 62% of the non-owners of a navigation system in Europe and 77% in Russia consider Nokia as the leading brand for delivering mobile navigation.

Additionally, over 72% of the current users of a navigation system in Europe and 81% in Russia vote Nokia as the best brand for delivering mobile navigation.
"Nokia has clearly excelled in identifying growth opportunities in a maturing mobile handset market by integrating GPS in a large number of its handsets, making them navigation-ready,” said Programme Manager, Telematics and Infotainment at Frost & Sullivan, N. Praveen Chandrasekar.

“With a target of enabling a majority of its new devices with the GPS feature by 2010, coupled with the acquisition of mapping and software companies like NAVTEQ and gate5, the company is clearly building a strong presence in the mobile navigation markets in Europe and elsewhere.

Chandrasekar added, "This vertical integration strategy along with its position as the leading handset vendor puts the company in a good position to meet the needs of people both already using and considering mobile handset-based navigation systems."
According to Frost & Sullivan, Nokia's acquisition of NAVTEQ last year has enabled it to aggressively venture into the mobile navigation space with a strong product portfolio.

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