Music video website and distribution platform MUZU.TV has appointed premium video advertising specialist The Web TV Enterprise to sell pre-roll video advertising across its content network.
MUZU.TV features video content from all four major record labels alongside hundreds of independent labels. The site provides free access to thousands of hours of diverse music video content across all genres including concerts, back-stage footage, documentaries, tutorials, music videos, interviews and classic music TV shows like The Tube.
MUZU.TV users can create their own personalised video playlists, and share them with friends by embedding them on social networking websites including Bebo and Facebook.
The website also provides tools such as Facebook Connect and automatic syncing of users Twitter accounts.
MUZU.TV shares advertising revenue with the bands and labels whose videos feature on the site and across the MUZU distribution network.
“Through our partnership with Web TV, brands can now reach consumers on MUZU and across the MUZU Video Ad-network, which consists of large 3rd party sites like Bebo, where the player is present on the official Artist Bebo profiles,” said Ciaran Bollard, CEO and Founder, MUZU TV.
“Other sites include Gigwise, The Fly and various Radio Stations. This offers a great opportunity for brands to reach consumers across different demographics at a passion point where they are watching professional, music video content in high quality.”
He added, “MUZU.TV is the best music video destination site on the web,” said Jamie Estrin, MD of The Web TV Enterprise. “The site offers highly targeted pre-roll opportunities for advertisers including genre specific and event targeting.”
The Web TV Enterprise also represents Universal Music, Simply Media, Future Publishing and BBC Worldwide.
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