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Case Studies


Act on CO2 'Carbon Calculator' digital campaign

Act on CO2 'Carbon Calculator' digital campaign

Best practice from EHS Brann 


A site to help people calculate their carbon footprint and help change their behaviour.


Help people through the complicated and involved process of figuring out their impact on their environment in an engaging and straightforward manner.


A visually rich and easy to use site that lets users answer at their own pace, and then provides clear recommendations on how to cut their carbon footprint.

Technical Achievements:

Integration with the “AMEE” system – passing customer data in, then receiving the carbon footprint calculations, in order to tailor and present them to the user, and help generate a personal action plan.


With over 1.5 million users, the site continues to attract traffic. We are consistently innovating the Calculator to make it even more direct, targeted and personal.

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