The Exposure Group launches The Gild, an innovation and brand collective. Formerly known as Exposure Innovate, The Gild, which specialises in brand strategy and innovation, has now expanded its strategic design capabilities through a merger with design consultancy Ray of Light.
The £2m business, headed by Managing Director Simon Massey, comprises a growing team of consultants and designers.
The Gild boasts an impressive 15 years of combined expertise, experience and a diverse portfolio of international blue-chip clients such as SABMiller, Mattel,Umbro, Rizla, Colgate-Palmolive and Kraft Foods.
The launch of The Gild is the result of a rigorous strategic review by Exposure Innovate of its business and brand in 2008. Its strong, independent client base, strategic tools and innovative methodologies, along with its close relationship with Ray of Light, signaled a clear opportunity to merge the businesses to create a stand-alone brand.
This decision, supported by The Exposure Group’s board of directors, recognises the tremendous strengths of the combined business and its role in servicing specific needs in the market beyond the core Exposure Group.
The Gild is positioned to deliver the ideal mix of strategic rigor and creativity to rival other brand consultancies, innovation specialists and design agencies.
The global recession and evidence of competitor redundancies does not unduly concern Massey, a plain speaking Yorkshireman.
“This economic environment is certainly disastrous for some companies, but it will definitely sort the wheat from the chaff. Many will retrench and go backwards; we will not. We have a strong, clear brand identity and offering with The Gild, a comprehensive skill set relevant to our clients’ needs and excellent consultants to deliver strategic, creative and commercially astute solutions. With this clear strategy in place, we plan to win new clients and projects to grow our business 25% year-on-year.”
The several areas that differentiate The Gild from its competitors include: “challenging our clients, speaking our minds and offering an alternative point of view to their perceived problems.
We harness our creativity not only by delivering bespoke, practical solutions to create better performing brands with competitive edge, but we ensure that the team’s journey there is also unexpected and enjoyable.”
The design of The Gild’s central London headquarters is testament to the creativity abundant within the team. Meetings are held in a giant woven willow and wood ‘basket’—the source of great curiosity for mesmerised passers-by trying to decipher exactly what it is—or held in the more informal coffee bar.
A photography exhibition entitled ‘Play’ is the latest showcase in their private gallery, which further reinforces The Gild’s creativity as all work was created by the team.
Alongside ‘world domination’, The Gild plans to expand the already eclectic consultant base. Massey commented, “There won’t be any ‘Gild types’, we want true individuals.
We will work across all continents (currently we’ve only managed four) and with the world’s most exciting brands, continuing to build the Exposure Group’s unrivalled network of bluechip, fashion and lifestyle brands.”
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