Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


IT marketers upbeat on economy, says CIM

IT marketers upbeat on economy, says CIM

Many marketers working within the IT and telecoms sector believe that the UK economy has come ‘back from the brink’, according to the Chartered Institute of Marketing’s latest Marketing Trends Survey (Spring 2009).

Although a slightly smaller proportion say that the economy will improve in the next 12 months (29%) than say it will get worse (32%), this is nevertheless a significant improvement from the last survey six months ago.
The survey, conducted for The Institute by Ipsos MORI, reveals that when considering their own organisation’s prospects, views are also relatively bullish. IT marketers are most likely to say that business for their organisation will improve in the next 12 months (40%) compared with other sectors.

Their views are therefore above the overall average (35%), and are noticeably improved from the figures in Autumn 2008 (29%).
Despite this general improvement, views about their organisations’ expected sales performance for this financial year are less encouraging.

The mean sales performance for technology/telecoms organisations is barely above zero (+0.6%). This is significantly lower than in autumn 2008, when marketers in these sectors were the most positive about their sales performance (+5.2%) and perhaps reflect the impact of the recession on sales.

Nevertheless, this expected sales performance is not unusual and is similar to overall average (+0.7%).

Nearly three-fifths (57%) of IT marketers now say that they believe their sales plan is “challenging”. This is slightly higher than the overall average (53%) but is broadly unchanged from the previous wave (58%). 
Interestingly over two-thirds (68%) of IT marketers working in the sector feel that marketing is viewed as a ‘high priority’ within their company’s business strategy.  This is the highest proportion across all sectors (on average, 57% of marketers say marketing is a ‘high priority’) and is unchanged from six months ago.

There is a correspondingly higher proportion of companies in this sector with marketing functions on their Board, compared with organisations in other sectors (55% versus 42% overall).
However concerns about job security are greatest among technology and telecoms marketers. Close to half (45%) say they are worried about losing their job over the next 12 months, which is higher than any other sector. 
Director of research and professional development at The Chartered Institute of Marketing, David Thorp, said, “Despite fears over the economy and job prospects for the rest of 2009, it is clear that we are turning a corner in IT marketers’ confidence about the future and their own business operations.

“For now, marketers are wisely concentrating their promotional spend in the most effective activities, and as we move into 2010, I’m convinced this more professional approach will stand them in good stead when the economy recovers.”

free prescription drug discount card discount drug coupons free viagra coupon
drug coupons pet prescription discount card
coupon prescription printable coupons for viagra
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
local abortion clinics link facts about abortions
abortion research paper abortion quotes abortion doctors
what is the generic name for bystolic go bystolic coupons
how much is the abortion pill in clinic abortion abortion services
metformin and ketogenic metformin and ketogenic metformin and ketogenic
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
late abortion click aborted babies
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
aida kreuzfahrt aida angebote
cloradex costo cloradex costo clorexidina
cialis discounts coupons coupons prescriptions
viagra recenze viagra wiki viagra prodej
cheap abortion pill abortion pill complications abortion clinics in houston tx
how late can you get an abortion pill abortion options
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
free cialis coupon 2016 cialis online coupon
coupons for cialis 2016 free coupon for cialis
flagyl jarabe flagyl v flagyl vademecum
aspiration abortion second trimester abortion types of abortion pill
printable coupons for cialis prescription drug coupons cialis coupons 2015
abortion pill online first trimester abortion pill low cost abortion pill
amoxicillin 500 mg amoxicillin 1000 mg amoxicilline
abortion ethics abortion cons abortion clinic locations
side effects of vivitrol shot vivitrol side effects
naltrexone uk buy maltrexone medication naltrexone
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
nalterexone ldn medicine naltrexone ms
naltrexone 4.5 mg buy naltrexone headache low dose medicine
naltrexine naltrexone prescribing information
naltrexone food addiction naltexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.