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Appetite launch Exova

Appetite launch Exova

Today sees the launch of Exova, the new name and identity of Bodycote Testing Group created by Appetite, the leading brand, communications and design agency.

Exova is one of the most respected testing services companies in the world. Working in sectors from aerospace to automotives, pharmaceuticals to polymers, the company works in most regions throughout the world.

The new identity was prompted by the acquisition of Bodycote Testing Group, by the global private equity firm Clayton, Dubilier and Rice (CD&R) in October 2008. 

Appetite was appointed in December 2008 to lead a full creative rebrand, including name creation, to reflect the company’s new direction, vision and values. Alongside the new name, Appetite has also been integral in creating the brand proposition, communications materials –traditional and digital and environmental applications.

Using the strapline, ‘Testing, Advising and Assuring’, the new brand will be rolled out across 25 countries and implemented across all applications with the cooperation of 130 local offices and their local agencies – to be completed by October 2009.

Commenting on the launch, Laura Haynes, Chairman of Appetite and the project’s strategic director said, "The challenge was to get to the heart of the company and create an identity to reflect new business objectives and enable Exova to continue communicating with its audiences. We are delighted to be launching this new brand in markets from Qatar to Canada across diverse market sectors, and ensuring a smooth transition over the next few months.”

Grant Rumbles, CEO, Bodycote Testing Group comments, “Our new name Exova and website are fresh, crisp and progressive and reflect our competence across the diverse sectors and many countries in which we work. This is an exciting time for Bodycote Testing Group as it transforms into Exova.  Our new name, identity and website are the starting point for a very promising future.”

For more information, please visit

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For more information and images, please contact Sarah Whelband at Westgate, on 01732 779087, or email

About Appetite
Appetite is a leading brand, communications and design agency specialising in creating identity and communications that change how people think, feel and behave towards organisations, products and services.

Founded in 1991 by Chairman Laura Haynes, Sheila Tully and Bruce Beresford, Appetite works closely with clients to help them to define, express, and communicate their brand.  The agency’s level of commitment and attention delivers lasting results for prestigious clients including the Greater London Authority, Johnson & Johnson, Nexen Petroleum, TetraPak, SPAR, Macmillan Cancer Relief, HSBC, UK Trade & Investment, Unilever, Mind and AWG.

Appetite’s unique approach is to probe past the surface and search for ‘the soul of the brand’. The result is creative execution, strategic thought, and ultimately the development of a unique trust that goes beyond that of a client and service provider relationship.


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