A new Burger King advert for its ‘Seven Incher’ sandwich has set out to shock with strong overtones of fellatio.
Yes, we’ve checked and the date and it’s not April Fools Day. This, rather amazingly, is for real.
The fast food giant’s advertising agency, Crispin Porter Bogusky, has created the campaign in bid to shift the mighty burger.
Imagery features the Burger King beefy treat heading towards an open-mouthed, wide-eyed young model, poised to have a…bite.
In case the innuendo is missed it’s hammered home with the headline, "It'll blow your mind away."
Accompanying copy reads, “Fill your desire for something long, juicy…Yearn for more after you taste...”
Only released, so far, in the US., the product and advertising could well be set to be rolled out in the UK.
Regardless of the sales made, we’re sure the Burger King suited executives are rubbing their hands together with glee at the PR being generated.
At the time of writing just 34 news articles on the subject had been written, according to Google.
But this one looks set to grow and grow, if you’ll excuse the pun!
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.