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w00t!media wins hype machine

w00t!media wins hype machine

Music blog specialist Hype Machine has appointed independent digital advertising sales house w00t!media to exclusively handle UK online advertising sales; strengthening w00t!media’s dominance in the digital entertainment advertising marketplace.

Austen Kay from w00t!media was delighted to announce this win. “Hype Machine is a fantastic and unique addition to our leading collection of online entertainment publishers. Users of the site are in an ideal position to respond and interact with well placed advertising, w00t!media will be bringing both music-related and other relevant brands on board.”

Founded in 2005, Hype Machine aggregates thousands of music blogs providing an innovative filter for music on the web. The site offers users the most popular tracks of the day, what users are listening to in geographic area and a Hype Radio station. Hype Machine sees over 1.6 million unique visitors every month.

“We at first worked with w00t!media on a non-exclusive basis, but after seeing the quality of adverts and brand integration they brought to the site, we decided to appoint them as our exclusive representative,” said Hype Machine Partner Taylor McKnight. “Bespoke advertising really helps campaigns rise above the rest - our users spend 7 times the national average on music every month, so brands are placed in front of a highly responsive audience.”

w00t!media has recently booked a Radio 1 Big Weekend site takeover on Hype Machine. Other advertising campaigns appearing include Adidas sponsorship and content from American Apparel.

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