Porky Whites, the speciality sausage brand sold in Sainsbury’s, ASDA, Tesco, Morrisons and Waitrose, is rebranding by launching a new website. The retailer wants to build brand loyalty and engage with its growing online customer community.
Marketing agency Mosaic Brighton has created the new-look site, which is largely intended to cater for fans of the Porky Whites brand who are part of a Facebook group of ‘fanatical followers.’
A new strapline; ‘Take the Taste Test - Once Bitten, Forever Smitten’ reflects the sentiments of the group and encourages consumers who haven’t already to try the sausages.
The website, porkywhites.co.uk, features customer testimonials, and site visitors can choose which region they live in to source retailers selling Porky Whites products.
“Porky Whites already has a group of dedicated online followers who are fanatical about the brand,” said Drew Griffiths, Managing Director of Mosaic Brighton. “We wanted to tap into this with the new strapline and encourage more people to join. The Facebook Appreciation Society will be promoted on the site via a dedicated page.”
Porky Whites was founded in 1935 in Surrey, and its products are available in Sainsbury’s nationwide and other major supermarkets across the South East of England.
“The biggest benefit of our new website is being able to focus on people who buy our products in-stores – directly tapping into this market,” said Chris Price, MD of Porky Whites. “We’ve built solid relationships with our retailers and believe the brand’s biggest growth area is targeting the consumer.”
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