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Milton Bayer hooks Mookie

Milton Bayer hooks Mookie

The global sports and outdoor toy company and distributor Mookie Toys has picked strategic and integrated marketing agency Milton Bayer in a 3-way pitch to rebrand and repackage its unique Tailball product range.

The toy firm was so impressed by the agency's creative treatment of the Tailball pitch, offering interpretations exceeding the original brief, that is has additionally invited Milton Bayer to deliver concepts to redesign its Flitwick toy showroom and maybe help market its new Smart Trike range of scooters and trikes being launched this year.

"We're really excited to have won the pitch and be given the opportunity to inspire Mookie to the potential of microsites, viral campaigns and merchandising solutions to promote not just Tailball but also its other ranges," says Adrian Balkham, senior account manager at Milton Bayer.

"Our youth marketing experience working on brands like Topps, Disney and Connexions undoubtedly strengthened our credentials and we’re pleased to be working with Mookie on not just tactical campaigns but potentially on strategy too. The studio has started working on the rebrand with a view to rolling out the new repackaging next summer."


About Milton Bayer

Milton Bayer is fast becoming an integrated agency of choice. Working both above and below line it is producing powerful and effective work for clients such as Monarch Airlines, Business Link East, Visit Britain, BBC, AVIS, Trafficmaster and Travelsphere. More information about Milton Bayer can be found at

For more information contact:

Ray Wellington Email: Tel: 01604 704100 

Jane Brodie at Str8 Marketing email:  Tel: 01327 830625 or 07812 491954


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