Experian, the global information services company, announced today that its Experian Elements marketing platform is now also available as software.
For the first time, clients will now have access on the desktop to the same multi-channel marketing capabilities used to power Experian’s hosted database marketing services for some of the world’s best-known consumer brands.
A recent Forrester Research* report found that marketers are struggling to keep up with numerous digital, inbound and emerging channels. Forrester suggests that marketers should look for desktop campaign management tools that integrate multiple channels. Experian Elements delivers against this core requirement, providing clients with:
Multichannel campaign management – blends email and online marketing activities with more traditional direct mail and telemarketing to deliver fully integrated campaigns.
Drag and drop functionality - allows marketers to easily build complex campaigns. Marketers can run different messages and creative across multiple channels simultaneously to find out which delivers the best response and fine tune campaigns to drive the best return.
Cost efficiency - uses Microsoft SQL Server technology to dramatically reduce the total cost of ownership for companies wanting a more advanced system to deliver personalised marketing campaigns.
A single customer view – uses Experian’s Identify software and the company’s vast consumer data sources to effectively match customer records to help reduce the timescales and costs associated with creating a single customer view.
Analytical and reporting tools – ensures accountability of all marketing investments via a complete reporting suite, which includes six pre-defined customer reports, as well as ad hoc and bespoke reporting capabilities
Bolt-on additional capabilities – includes extended modelling functionality, mapping capability and direct access to Experian data, supported by a full range of services including decision management, analytics, marketing strategy, campaign processing diagnostics and consulting.
Chris Dobson, Head of CRM and Customer Insight at National Express and an Experian Elements software client, said: “At National Express, we put customers at the heart of our business and maintaining good relationships is fundamental to future success. Experian Elements really sets itself apart from the competition due to its rapid deployment, quality of data and intelligent, multi-channel approach. It will make it easy to understand our entire customer base, helping us to better engage with customers and provide the most relevant communications possible.”
Tony Mooney, Managing Director of Experian’s Integrated Marketing division, commented: “Until recently, Experian Elements has only ever been available to large consumer-facing organisations making millions of customer contacts. By offering Elements as a discrete software package, we can bring powerful and sophisticated multi-channel marketing capabilities to a multitude of organisations that have the need, but have perhaps not been able to justify the costs of a managed service. This move delivers award-winning, high ROI marketing straight to the desktop.”
*Forrester Research, 2 April 2009, Campaign Management Needs A Reboot
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.