Choose speciality channel:   Choose sector channel:     Search the site

How to Guide


How to use experiential marketing to deliver best ROI

How to use experiential marketing to deliver best ROI

By Sally Durcan, MD of Hotcow, FMBE award-winning experiential agency.

In a cluttered market place with a diverse range of brands competing for consumer spend and brands need to think outside the box to get noticed - quite simply in most instances nobody is listening.

Experiential speaks to people at the right place, at the right time, in an environment where people are listening and want to hear what you have to say.

We aim to create something extraordinary to break through the clutter of the ordinary - ie; everyday things - to create the Purple Cow syndrome ie: People have stopped to take notice.

With food and drink brands particularly the retail shelves are cluttered and most people have already chosen their brand of choice for solving their food needs/desires.

Consumers will change or at least try something new if a friend tells them about something they have loved and tried recently.

Experiential marketing is a pull marketing strategy and is necessary in the current marketing environment to retain and get customers to do your marketing for you.

It is important to note that Experiential Marketing is not limited to a simple sampling activity - it is much more diverse.

Sally’s ‘Top 5 Secrets’ for getting more ROI for your experiential buck in the current economic climate

1. General

Understand what the context of experiential means to your company and your industry and the value this can add to the bottom line.

2. Audience Targeting

Speak to people who are passionate about your brand and will spread your information for you because they love it.

3. Creative

No Sheep Allowed.  Set a creative agenda that is unique for your brand.  Doing what you have always done will only get the same results.

4. Technology

Communicate to customers using technologies that they understand and will respond to.

5. Planning

Long-term strategic planning will help you get more bang for buck - it will set the agenda for consumers to experience your brand and show a clear path to growth over time.

free viagra samples coupon coupon for viagra viagra discount coupons online
married men affairs My girlfriend cheated on me infidelity in marriage
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
how much is the abortion pill in clinic abortion abortion services
linzess patient assistance linzess patient assistance
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
generic cialis dosage new diabetes treatment
buscopan contre indication click buscopan grossesse
renova open renovation vejle
pletal 50 pletal 50 pletal y anestesia

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.