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How to get a better job in digital marketing

How to get a better job in digital marketing

Joanna Tory, Associate at Digital recruitment and executive search company Bearing Partnership, explains how to get that dream job.

Before any digital marketing professional considers moving roles they first need to assess their current position and identify the difference between a good and a bad job.

What is it about your existing job that you don’t like, is not ideal or frustrates you?
Whatever your reasons, do not give up hope of getting a better role, even in the tough economic climate, because once you understand why you’re looking for a better job you’re well equipped to look at what will constitute a better role for you.

Encouragingly, in a recent survey of digital professionals we found that the number which plan to expand (36%) is more than twice the number who expect to cut digital staff (14%) during 2009.
First Things First
Firstly, get your CV together. Two things sell you to a company - your CV and your personality in the interview.

Your CV should be easy to find and its relevance identified by hiring manages or recruiters – key words in your CV help just as much as they do in search engine optimisation (SEO). Do not rely solely on generic CV formats, think about video testimonies, podcasts or blogs, anything that will really make you stand out.
Ensure at all times that your personal style is reflected in your CV in a clear and concise way. You should ensure that your day-to-day responsibilities are outlined but that key deliverables and achievements are exemplified and detailed.
Use multiple mediums. Don’t just use one jobsite, there are plenty out there. Econsultancy is often a good way to find industry specific roles, Monster and the Guardianare similarly good, or use a good job aggregator like Trovit.

Ensure that you have a presence on sites like LinkedIn and build your network within it throughout your career so that you’re able to call on your contacts when you are an in a position to move on.
While we’re on the subject, tidy up your profile on any social networks you’re on – potential employers are bound to look as part of the recruitment process so remove any compromising photos, tags or comments.
Use your contacts, your friends, your old colleagues, invite them to coffee, lunch, ask their advice, ask how they got their job and ask them to recommend you or introduce you to their contacts.

It Ain’t Over ‘Til It’s Over

Do not be deterred by closing dates on job ads, if you have contact details available, make the approach. If you are excellent for the role and it hasn’t yet been filled, it is still possible to enter the process.

Often the best way to get a job you want is to research individual companies and then approach the company with your credentials. If you don’t feel comfortable in doing this, approach a good specialist within digital like Bearing Partnership and ask if they are able to make an introduction.

Practice Makes Perfect

Practice your interview skills with a friend or family member if you haven't been out on the interview scene in a while. Role play the situation, write out tangible examples for standard questions, ask the advice of your recruiter if you’re going through an agency and always ask for a preparatory phone call the day before.
Always meet your recruitment agent if at all possible, as practicing your interview technique is of utmost importance – especially with someone who doesn’t know you and will be in the same position as a potential hiring manager. Ask for frank advice at the end of the interview.

Don’t just accept generalised praise, ask what areas you can work on, how you come across personally and if you’d fit in culturally within the organisation.

Finally, give yourself time. Finding a great job or career takes time for the right doors to open up. You want to make sure you enjoy the job, so you'll want to be a little selective, too. Covering all your bases and using multiple mediums to market yourself is smart.

It will avoid you having to apply to every job out there When the right job comes along, you'll be confident that it's the one for you.


Brush up on your digital skills with a UTalkMarketing digital marketing course. See our training site for details.

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