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How a Loctite glue stunt reached over 100 million people

How a Loctite glue stunt reached over 100 million people

Best practice from StrawberryFrog Brazil

How do you make a common household item like glue interesting?

A bit of clever thinking and an imaginative approach from the team at Loctite saw the brand appearing on the Brazilian edition of ‘Big Brother’.

Housemates were glued to a plinth and then hoisted 20 meters/65 feet above a stage during the popular nationally televised show.

The result? The brand appeared on screen for 36 minutes on the highest watched programme in the country.

The stunt section received was the most watched of part of the whole episode.

It was watched in 28.3 million homes by an audience of over 100 million.

Click the video link below to get the inside story.

AJR
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