Hiscox, one of the UK’s leading specialist home, contents and business insurers, has handed its SEO account to VCCP Search after a three way competitive pitch.
Twelve agencies were initially selected to provide proposals from which a short list of three were selected for the final pitch.
In 2006, the insurer announced it was increasing its marketing spend from £400,000 to £10 million in a bid to raise its profile in the mainstream UK insurance market and the brand now enters a new phase with a focus on digital.
The project has a six figure budget and VCCP Search have been tasked with creating a fully integrated SEO programme for the client, designed to fully leverage the re-launch of its UK website from the middle of this year, which is a key component of Hiscox’s global site redevelopment. .
Stephen Rumbelow, UK Web Manager at Hiscox, said: “We selected VCCP Search because of itsROI led approach to natural search and its impressive track record of results. Its technology platform and range of SEO tools gave it a major advantage over other more traditional organic search services in the market.”
Paul Wolferstan, Partner and Head of Natural Search at VCCP Search said: “We are delighted to be working with Hiscox. They are a unique and exciting brand with strong values and huge potential from a natural search point of view. We look forward to working with its team to place SEO at the heart of its digital strategy.”
The advertising account is held by VCCP, which is running the current ‘As Good as Our Word’ campaign and the media business is held by Acquity.
For further information contact: Simon Parker, SPS, 01403 253335/07795 323375
Notes to Editor:
· Hiscox is a leading provider of high quality home insurance to over 40,000 homes in the UK and profession-specific business insurance to over 70,000 businesses in the UK.
Hiscox, headquartered in Bermuda, is an international specialist insurance group listed on the London Stock Exchange (LSE:HSX). There are three main underwriting parts of the Group – Hiscox London Market, Hiscox UK and Europe and Hiscox International.
Hiscox London Market underwrites mainly internationally traded business in the London Market – generally large or complex business which needs to be shared with other insurers or needs the international licences of Lloyd’s.
Hiscox UK and Hiscox Europe offer a range of specialist insurance for professionals and business customers, as well as high net worth individuals. Hiscox International includes operations in Bermuda, Guernsey and USA. Hiscox Insurance Company Limited, Hiscox Underwriting Limited and Hiscox Syndicates Ltd are regulated by the Financial Services Authority. For further information, visit www.hiscox.com
· VCCP Search is a specialist performance consultancy in natural search, paid search and affiliate marketing, owned by Lord Bells Chime Communications PLC. Clients include Cheapflights.com, Dyson and MTV.
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