Choose speciality channel:   Choose sector channel:     Search the site

Press Release


i2i Marketing rides off with Nature Valley win

i2i Marketing rides off with Nature Valley win

General Mills has appointed brand experience agency i2i Marketing to launch a face-to-face sampling campaign to promote its Nature Valley crunchy granola bars as a healthy and satisfying snack.

For ten weeks from June 2, hit squads of i2i Brand Ambassadors will visit popular tourist attractions, outdoor events, parks, beaches, busy shopping centres and commuter hotpots distributing samples of the granola bar and money-off coupons.

To maximise visibility and to emphasise the outdoor feel of the brand, Brand Ambassadors will be riding branded bicycles towing giant Nature Valley boxes. The campaign aims to distribute over 600,000 samples.
Triallists will also be encouraged to visit the Nature Valley website where they can enter into a prize draw to win a scenic outdoor holiday for four from a choice of locations ranging from Cornwall to Snowdonia.

In addition to the sampling activity, Nature Valley will be hosting a giant free picnic in a central London park later in the summer.  The picnic is being hosted by Nature Valley celebrity ambassador Ben Fogle and organised by Freshwater Consumer PR. The time and location of the picnic is a closely guarded secret and will be revealed on the Nature Valley website and through various social media channels just hours before the event. 
Bruce Burnett, managing director of i2i Marketing comments:

“By using branded bicycles we’re reflecting the outdoor nature of the brand whilst enabling our teams to carry more products and distribute more samples. The bikes and oversized boxes also act as the perfect eye-catching mobile advertising solution.”


For further information please contact:
Nick Vellacott/Ellen Durrant                    Highlight PR                  01225 444268 /
prescription transfer coupon discount prescriptions coupons
married men affairs My girlfriend cheated on me infidelity in marriage
viagra discounts coupons coupons coupon for free viagra
viagra discounts coupons read viagra coupons printable
free prescription drug cards site free cialis coupons
coupons for cialis printable site drug coupon card
discount drug coupon coupons for prescriptions
discount prescriptions coupons printable coupons for cialis
printable cialis coupon new prescription coupon cialis free coupon
bystolic coupon 2014 open generic bystolic alternative
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
new prescription coupons free coupon for cialis coupons prescriptions
forest laboratories patient assistance bystolic discount coupon forest patient assistance
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
coupon cialis prescription drug discount cards free prescription drug cards
prescription savings card go cialis discounts coupons
aida kreuzfahrt aidasol aida angebote
zithromax dogs zithromax 200mg 5ml suspension zithromax antibiotikum
renova open renovation vejle
duphaston tablete za odgodu menstruacije duphaston tablete kako se piju duphaston
free cialis coupons cialis coupons from lilly
buy abortion pill having an abortion abortion pill cost
how late can you get an abortion pill abortion options
nootropil 800 g nootropil review nootropil
cialis coupons printable prescription coupon card cialis manufacturer coupon 2016
neltrexone click what happens if you take naltrexone and opiates
naltrexone uk buy go medication naltrexone
difference between naltrexone and naloxone order naltrexone naltrexone withdrawal
ldn and autism click trinalin

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.