This innovative advertising campaign for Fonds Solidarité Sida Afrique (AIDS Africa Solidarity Fund) was staged in Paris.
Some 320 clocks were synchronised so that their hands aligned to provide a message every 12 hours.
In English it reads as "Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care.
“Every minute counts. www.solidarite-sida.org".
The concept was based on an original idea by Nadine Grenier.
To see how the charity did it in detail, click the link below.
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