Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


Online reviews influence purchasing, says report

Online reviews influence purchasing, says report

Online shopping community today unveiled exclusive findings of its latest user survey on purchasing influences.

The research, made to spot the impact of the current economic uncertainties on people’s purchase decision, highlighted the impact of online peer reviews on sales, with 76% of respondents admitting changing purchase decisions after reading online reviews of the product they were looking to buy.

The user survey, which polled 1,223 users, also brought bad news for shop assistants who were deemed as having the least influence on purchases, with only 2% of respondents citing them as having an impact on what products they selected.

Even friends were found lacking, with 34% of people choosing reviews by people who owned the product over recommendations from friends (19%) when purchasing goods. However, brand names still remain an important factor in buying products, especially in the areas of beauty and electrical goods.

Some 80% of women will only purchase branded beauty products, and 83% of the total respondents cited the strength of the brand as a guide when deciding to purchase electronic products such as DVD players and Satellite Navigation devices.

The research also unveiled the increasing preference of shoppers to purchase CDs, DVD and Books online to take advantage of cheaper prices, with 61% choosing to purchase online rather than offline. However, despite the growth of online fashion retailers, 67% of users still mainly purchased their clothes in fashion stores compared to 22% using online shops.

Surprisingly, overall online spending was still strong, with 25% of Ciao users in UK spending on average £1000 or more per year, followed by 22% spending £500 to £999, 35% £100 to £499 and 18% spending less than £10.

Tom Hyde, Teamleader E-Commerce Ciao UK, said, “People are becoming savvier than ever when it comes to purchasing a product. User review sites are a great way to get impartial information from people who have genuine first-hand experience of the product or service, reason we think last month we received more than 6 million visitors on our site.

"The fact people are changing their purchase decisions because of what they read in reviews is testament to their success. Brands now more than ever need to be aware of what customers are saying about them online, and take advantage of online communities to interact and engage directly with consumers to address any issues or concerns and secure better reviews in future.”

drug coupons pet prescription discount card
coupon prescription printable coupons for viagra
how much is the abortion pill where can i get an abortion pill
local abortion clinics other options besides abortion facts about abortions
after abortion printable discount coupons abortions clinics
abortion arguments online coupons free
what is the generic name for bystolic bystolic coupon card bystolic coupons
how much is the abortion pill abortion services
abortion clinics in birmingham go how to get an abortion pill
gabapentin and hydrocodone high gabapentin and hydrocodone high
viagra kamagra read viagra
levodopa carbidopa entacapone bioequivalence carbidopa levodopa entacapone combination carbidopa levodopa entacapone combination
lilly coupons for cialis discount prescription drug card free prescription cards
depakin bustine read depakin 300
coupons prescriptions cialis discounts coupons
manufacturer coupons for prescription drugs lilly cialis coupons coupons for cialis 2016
printable coupons for cialis cialis discount coupons online cialis coupons 2015
coupon for prescription coupons for cialis cialis manufacturer coupon 2016
cialis manufacturer coupon 2016 coupon for cialis prescription transfer coupon
addyi suomi addyi fda
buy abortion pill abortion pill pictures reasons for abortion pill
abortion pregnant abortion timeline elective abortion
naltrexone how it works vivitral shot
naltrexone high click naltrexone 4.5 mg side effects
vivitrol canada site vivitrol shot side effects
what is vivitrol used for naltrexone implant locations

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.