Knifedge, the creative network, has created a new identity and website for the first ever World MS Day, to be held on Wednesday, May 17, 2009.
World MS Day has been established by the Multiple Sclerosis International Federation and its 42 member MS societies around the world. By uniting individuals, groups and organisations in a global MS movement, World MS Day aims to raise awareness of MS and generate funds to help those with or affected by the disease.
Knifedge’s logo for World MS Day features five pebble-like shapes in different tones of blue, joined by a white circle. The pebbles represent independent individuals, groups, organisations and countries around the world involved in the global MS movement. The different tones of colour signify the differences between those involved in the movement, whilst the white circle represents a union of purpose behind the movement under World MS Day.
The new website at www.worldmsday.org has been designed for ease of use and clarity by users all round the world. Maximum accessibility was a key consideration, and the site offers hi-visibility colour options, large text and nine language options, including Chinese, Russian, Arabic and Indonesian. Visitors are encouraged to register their support or donate, and the location of all those doing so are instantly plotted on an interactive map to show the global reach of the campaign.
Jonathan Brigden, Director at Knifedge, comments: “Our design for the new World MS Day logo grew out of the existing identity for the Multiple Sclerosis International Federation. By providing a global focal point for MS, World MS Day aims to grow the international MS movement and ultimately help researchers find a way to end this chronic illness.”
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