Independent online advertising sales house w00t!media has created an online gaming tournament for Microsoft, featuring combat strategy game Counter Strike 1.6.
Microsoft is engaging professional developers by setting ‘challenges’ based around their passions and interests, with music and gaming being the main focus. w00t!media was approached by Microsoft Visual Studio’s media buying agency Universal McCann to organise a PC gaming tournament.
The Microsoft Visual Studio Challenge Cup features 48 teams in 12 groups. Knock-out stages began this month, the live final will take place on 4 June with a £3,000 prize fund for the winning teams.
Live coverage of each match is being streamed by online audio and video streaming site QuadV, while Infinity Gaming, the online gaming promoter is hosting the competition. w00t!media is also working with established partners to promote the tournament within the UK gaming community.
“Based on our previous experience of producing gaming tournaments for Intel, we were an ideal candidate to help Microsoft Visual Studio target gaming developers,” said Austen Kay, Managing Director of w00t!media. “We have worked closely with the UK gaming community to create a platform that encouraged developers to engage with the high profile tournament.”
The ‘Challenge Cup’ tournament is the second part of an ongoing product awareness campaign, which began last year with a music-themed event hosted by Microsoft Visual Studio and Last.fm.
“By working with w00t!media we have continued our Microsoft Visual Studio campaign by engaging with our audience through one of their main passions – gaming,” said Universal McCann Digital Planner Tom Parkinson. “w00t!media has been excellent in leveraging relationships with the ‘underground’ gaming community which has considerably raised awareness of the tournament. w00t!media has also created and managed the purpose-built microsite, ensuring a strong Microsoft Visual Studio presence while providing users with a fantastic tournament experience.”
Tournament news and updates can be viewed at http://mvscc.infinity-gaming.co.uk
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