Millennium, exclusive distributor of the UK’s leading deceased suppression and fraud prevention products Mortascreen and Halo, has appointed veteran sales and marketing expert, Chris Worsley as its new Product Director.
Worsley has a wealth of experience and an impressive CV having spent the majority of his working life within a sales environment. His most recent roles were with Caterequip, and Turn Brand Communications.
Chris brings with him extensive industry knowledge across a variety of sectors and cut his teeth working for 20 years in the music business – starting in sales, before progressing to Marketing Director roles for top record labels including Virgin Records, BMG and M&G Records.
In these roles his prime responsibility was new business and business development, along with building extensive databases, creating on and offline marketing campaigns for clients and launching new brands.
In his new position as Mortascreen and Halo Product Director, Chris will be tasked with increasing sales and moving the business forward, as well as maintaining solid relationships with existing clients.
Chris says: “I am delighted to be joining Mortascreen at this time. In this economic climate marketers are under increasing pressure to account for their marketing spend and screening products are one of the most cost-effective methods of achieving this. My primary objective will be to ensure that Mortascreen’s service continues to remain ahead of its competitors.”
Kevin Lavery, MD of Millennium comments: “We are thrilled to have Chris joining us, given his wealth of knowledge and experience in different sectors. This role is an integral part of Millennium’s offering and fundamental to the success of the business moving forward. Mortascreen and Halo are well-established brands within the industry and with Chris at the helm we expect to see the business go from strength to strength.”
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Notes to editors:
Millennium holds exclusive rights to market Mortascreen which is based around a database of over 7 million individuals with up to 50,000 new records being added each month.
Mortascreen is licensed for direct mail suppression purposes and has around 800 users including British Gas, The AA, Norwich Union, Capital One, Prudential and Saga.
For further information
Christina Aylmer-Pearse, Mark Barber or Louisa Osmond at Eulogy!
0207 927 9999
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