The Staff Republic, a newly-branded promotional staffing agency offering promotions staff with real personalities rather than mindless models, is launched today.
The Staff Republic has been created as a stand-alone staffing agency by UK brand experience specialists BEcause. It aims to provide marketing agencies and brand owners with direct access to a higher calibre of event staff for all kinds of face-to-face campaigns – from PR stunts and press launches to field marketing and experiential campaigns, in-store demos, exhibitions, sampling and hospitality events.
Polly Barnes, Director of The Staff Republic, comments: “Good promotional staff are vital to the success of any live marketing initiative, but all too often companies end up with bland ambassadors instead of engaging Brand Ambassadors.
The Staff Republic is different because our focus is all about individual characters with initiative rather than just pretty faces. We only provide talented people who understand marketing, know how to pull an audience and can actually build brand relationships, not simply hand out product samples.”
The Staff Republic currently has over 1000 promotional staff on its books, many of whom have worked on award-winning experiential campaigns from BEcause for brands such as Pampers, Durex, adidas, Scottish & Newcastle, Perrier, and The Royal Air Force. As a stand-alone agency, The Staff Republic will now be able to offer other PR, ad and event agencies and brand owners access to these talented individuals for the first time. It will also provide staff for BEcause campaigns where required.
To support The Staff Republic’s positioning as a collective of talented individuals, six Brand Ambassadors have been elected to the agency’s management team. They will meet regularly to share ideas from a network of 1000 Brand Ambassadors around the county, as well as blogging from the field on the the agency’s new website at www.thestaffrepublic.com.
For further information, please contact:
Nick Vellacott, Highlight PR
01225 444268 firstname.lastname@example.org
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