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Top 10 tips for effective e-marketing

Top 10 tips for effective e-marketing

1. Create a user-friendly design

An attractive design can increase customer confidence and increase sales.

2. Make navigation easy

Make it as easy as possible for visitors to find what they’re looking for. If they can’t navigate the site quickly and easily, they’ll get frustrated and leave.

3. Write effective copy

Persuasive copy that gives your visitors the desired information is more likely to convert them into customers.

4. Don’t expect instant results from optimisation

Search engine optimisation (SEO) is a long-term investment as it is an on-going process.

5. Don’t forget e-mail marketing

E-mail marketing is quicker and cheaper than off-line mail shots, and is an excellent way to communicate directly with your customers.

6. Create a buzz

Viral marketing is about word of mouth. Anything users share with others creates a buzz about your business.

7. Combine paid marketing with optimisation

For an effective marketing strategy, focus on Pay-Per-Click and search engine optimisation.

8. Do your research

Google, Yahoo! and other search engines have their own PPC systems. Ensure you know how each system works.

9. Bid intelligently

You don’t have to bid the highest to get a good ranking. When putting together a Pay-Per-Click campaign, always work within your budget.

10. Keep track of Pay-Per-Click results

This helps you see how effective your Pay-Per-Click campaign is, so you can make adjustments quickly.

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