Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


Global media delivers for finance industry

Global media delivers for finance industry

Results released by the Global Capital Markets Survey (GCMS) show that in difficult economic times senior bankers, chief financial officers and treasurers at the world’s largest organisations are tuning in to international television for their fix of up-to-the-minute news and information.

GCMS represents two distinct types of respondents:  those working in the world's largest organizations - the capital borrowers; and those working for banks and financial institutions - the capital lenders.

The survey reports CNN International takes the top spot, ahead of news channels BBC World, CNBC and Bloomberg as the leading news brand for the global financial community, across all regions (Europe, Middle East, Africa, Asia-Pacific, Latin America and North America).

According to Global Capital Markets, 85% of those surveyed watched international television four weeks preceding the survey and 69% had tuned in to international television in the seven days leading up to the survey.

The results validate international television as the medium of choice for corporate financial professionals who have a direct hand in raising capital and trading the markets during the recession.
“In tough times when market confidence is low, these results speak volumes from an audience who are key financial influencers and play an integral role in keeping the global economy ticking over.

The main message for advertisers is that to reach this elusive audience of finance heavy-weights, CNN delivers that promise better than any other network”, said Jonathan Davies, Executive Vice President Ad Sales, CNN International.
Across Europe, the Middle East, Africa, North America and the Asia-Pacific region, CNN leads its closest competitors BBC World, CNBC and Bloomberg in monthly, weekly and daily reach, cementing its position as the number one news brand across each region.

Globally, 73% of financial management in the world’s 2000 largest organisations tune in to CNN each month, positioning the network 20 percentage points ahead of its nearest rival, CNBC (CNBC 53%, Bloomberg 45%, BBC World 45%). At 57%, CNN’s weekly reach ranks 17 percentage points higher than its nearest rival CNBC; the network also leads the field in daily reach.
Amongst the senior management of banks and financial institutions, CNN ranks as top choice, exhibiting a clear lead over the competition in all three measures. CNN connects with 72% of senior bankers on a monthly basis (Bloomberg 55%, CNBC 53%, BBC World 53%), 54% weekly (CNBC 41%, Bloomberg 39%, BBC World 36%) and 29% daily (CNBC 23%, Bloomberg 21%, BBC World 16%).
As today’s financial professionals increasingly look to online for the latest news and information, CNN records similar success with its branded websites. Combined, and (24%) rank second only to (38%) in terms of popularity amongst survey respondents, ahead of (23%), (22%) and (20%).
“We have a growing portfolio of banking and finance clients including Zurich, ING, Deutsche Bank, Barclays Capital and Qatar Financial Centre who continue to advertise with us across both web and TV”, added Davies. “Our cross platform results are an acknowledgement that we’re getting it right for the financial audience”.

drug coupon prescription coupons
discount drug coupon go coupons prescriptions
tudorza patient assistance generic name for bystolic
www bystolic com coupon does bystolic have a generic
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
progesterone hormone pills progesterone hormone pills progesterone hormone pills
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
free prescription drug cards canada drug pharmacy coupon free prescription discount cards
generic cialis dosage site new diabetes treatment
buscopan contre indication click buscopan grossesse
tadalafilt tadalafilo
yasmine yasmin senel
microlite pill when to start microlite pill when to start

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.