Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


Commercial TV delivers strong start to 2009

Commercial TV delivers strong start to 2009

Commercial TV maintained the record viewing levels it set last year in the first quarter of 2009 – and increased its share of total broadcast TV, according to figures from the Broadcasters’ Audience Research Board (BARB).

The average person in the UK watched 17 hours, 24 minutes of commercial TV a week during January to March. Commercial TV’s share of total broadcast TV now stands at 63.5%, up 1.1%.

Total broadcast TV viewing, including BBC channels, remained stable year on year at 27 hours, 24 minutes a week.

Tess Alps, chief executive of commercial TV marketing body Thinkbox said it had been a “first class” Q1 for commercial TV viewing. “This is good news for advertisers and a public vote of confidence in commercial broadcasting,” she said.

“TV viewing to keep growing indefinitely. But its continued strength together with the increasing popularity of watching TV via the internet, which is in addition to these BARB figures, proves that TV as a medium is enjoying an unprecedented popularity which shows no sign of flagging.”

The continued strength of commercial broadcast TV viewing comes as on-demand TV viewing - not currently measured by BARB - continues to expand rapidly with an explosion in viewing via web services, such as BBC iPlayer, ITV Player, 4OD, Demand Five and Sky Player, and IPTV platforms, such as Virgin Media and BT Vision.

Thinkbox research has shown that more than two thirds of broadband users access TV in this way, with 78% of online TV viewing used to catch-up with broadcast TV. BARB’s figures also show that commercial impacts – the number of ads watched at normal speed – were up 2% on same quarter last year and 16% over the last five years.

All key audiences for advertisers experienced increases in commercial impacts in the first quarter. Impacts for ABC1s and 16-34s were up 2%, and impacts for men were up 3%.

The growth in commercial viewing and impacts delivers better value to advertisers, who can currently buy TV advertising at 1980s’ prices in real terms.

coupon for free viagra site prescriptions coupons
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
how much is the abortion pill where can i get an abortion pill
bystolic generic bystolic discount card generic for bystolic
bystolic coupon 2014 open generic bystolic alternative
is there a generic for bystolic bystolic coupon
discount coupon for cialis coupons for prescriptions
does an abortion hurt first trimester abortion why should abortion be illegal
cialis dose 30 mg click cialis dosage for enlarged prostate
buscopan contre indication buscopan vidal buscopan grossesse
concorde concordia rechtsschutz
tadalafilt tadalafilo
cloradex costo open clorexidina
pletal 50 pletal 50 mg pletal y anestesia
pro-choice abortion facts click pill for abortion
manufacturer coupons for prescription drugs coupons for cialis 2016
buscopan plus preis buscopan plus preis buscopan dragees
duspatal pds duspatal vrij verkrijgbaar
viagra recenze viagra wiki viagra prodej
vermox tablete doziranje vermox suspenzija vermox sirup cijena
should abortion pill be legal early abortion pill free abortions
low dose naltrexone contraindications naltrexone injection cost
generic naltrexone click naltrexone for anxiety
naltrexine site naltrexone prescribing information
vivitrol canada open vivitrol shot side effects

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.