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How Stella Artois film screenings reinvigorated the brand

How Stella Artois film screenings reinvigorated the brand

Stella Artois’ association with film has been long standing.

One of the biggest parts of the Stella Artois screen programme in New Zealand is ‘Environmental Screenings’.

The concept involves taking a flim out of the cinema and to a location that suits the film.

Find out how a screening of ‘Fight Club’ in a disused warehouse helped to attract the right target market to the brand and created buzz and talkability.

To see an in-depth video of this case study click the video link below.

AJR
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