Stella Artois’ association with film has been long standing.
One of the biggest parts of the Stella Artois screen programme in New Zealand is ‘Environmental Screenings’.
The concept involves taking a flim out of the cinema and to a location that suits the film.
Find out how a screening of ‘Fight Club’ in a disused warehouse helped to attract the right target market to the brand and created buzz and talkability.
To see an in-depth video of this case study click the video link below.
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