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Reforming the written word

Reforming the written word

Reform Creative has been tasked, without pitching, to re-brand CommonWord, CultureWord and Crocus Books. These three organisations will be branded as a group. Reform will produce a device that will link the three together, however, still retaining their individual values.

CommonWord is a writing and publishing organisation that serves creative writers and readers from all kinds of communities in the Northwest. They provide the facilities for people to develop their writing and Commonword's activities act as a point of focus for many writers seeking encouragement and confidence.

CultureWord promotes, supports and encourages Asian, African-Caribbean and Chinese writers in print and performance.

CrocusBooks is the publishing imprint of CommonWord and CultureWord. These publications reflect the diverse talents of Northwest writers.

Reform will produce, in phase one, the branding along with a comprehensive brand guideline document, stationery, exhibition display and corporate brochure. Phase two will see the launch of a new website.

The new brand is planned to go live at the end of May 2009.

In other news Reform are delighted to announce the appointment of Nick Heaton who has joined Reform to help develop the new business side of the agency. Nick comes from a strong sales background along with a clear understanding of the creative industry, accumulating more than 20 years experience in both fields. Previous clients include Co-op, Stanley Leisure, Urban Splash and Microsoft.

Nick mentions, “We are acutely aware of the current economic climate and we’re planning our/clients’ businesses to make the most of 2009. We’ve had a few new client wins and things are looking good for us at the moment but careful planning is important for Reform and the future success of our clients.”

And finally after the fire at 20 Dale Street in 2007, which forced Reform to temporarily move to Tariff Street, we have returned to Dale Street, however, to number 31 this time. The new studio has fantastic views over the city, is a better use of space and offers a more comfortable and creative environment.

Paul Heaton, Creative Director, comments,

“Even though we were at Tariff Street for 24 months it was always seen as a temporary fix after the fire. Because of this we never did lay down any roots or do anything to the space but work in it. Now at Dale Street we have already made our mark and it feels much more like home which has lifted morale enormously.”

For more information contact Paul Heaton.
0161 236 0054 //

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