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Fuse8 celebrates Alton Towers win

Fuse8 celebrates Alton Towers win

Leeds based full service marketing agency, fuse8 is celebrating after being appointed by leading theme park Alton Towers Resort to develop a new corporate website and provide search engine optimisation (SEO) services for the next 12 months.

fuse8 won a three-way pitch to secure the business and has undertaken a complex redesign of the site’s information architecture based on a usability report carried out on behalf of the theme park. The report detailed exactly how people interact with the site and enabled the creation of a much enhanced visitor experience.

Mark Walton, fuse8’s CEO and head of online, said: “Alton Towers Resort is one of the UK’s most recognisable leisure brands and its management team fully understand the online arena and the opportunities it presents. Working together with them, we have developed a robust solution for the corporate site and will deliver ongoing SEO consultancy to ensure that the site continues to attract and convert customers.”

Established in 2000, fuse8 has an annual fee income of £4.5m and employs 63 people located in offices in Leeds, London and Chelyabinsk, Russia. Clients include UK Top 100 law firm Gordons, STORM Watches, electrical goods manufacturer Miele, UK Trade & Investment and sustainable community developer BioRegional Quintain.

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