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Record permission-based emails

Record permission-based emails

Epsilon announced today an unprecedented new client roster for its global permission-based email and digital solutions business in the first quarter 2009.
Epsilon, the industry’s leading marketing services firm, and an Alliance Data subsidiary, experienced significant growth with new client wins, renewals and expansions in the United States as well as Europe and Asia.  Epsilon also posted a first quarter volume record with 8 billion permission-based emails sent.
In Europe, new accounts represent brands such as National Trust, one of Europe’s largest conservation charities; e-Conversions, an award-winning online marketing company; and Scout, Germany’s largest online portal.
In the Asia-Pacific region during Q1, business expanded rapidly with year-to-date volumes up 50% from the same time last year and prominent new clients such as Air China.

In addition, the 65th Annual Advertising Age Agency Report released last week ranked Epsilon number one Direct Marketing Agency in the U.S.
Ian Hitt, managing director for Epsilon International EMEA, said: “In spite of increasingly scrutinised marketing budgets and the downturn in the global economy, Epsilon’s U.S. and International business thrived in the first quarter of this year.

"Importantly, these 19 signings are a testament to the growing demand for highly targeted, ROI-based digital marketing solutions such as Epsilon International offers. Our technology, experience and client-centric approach are what drive our business, and we will continue to invest in our core capabilities and technology to deliver robust and strategic marketing solutions for our clients.”
“Additionally, we had a record first quarter with more than 8 billion permission-based emails sent worldwide. Clearly this indicates that marketers are recognising the high value and seeing measurable results as we help design and implement targeted email communication strategies that strengthen their customer relationships and grow their businesses.”
Clients enlisting Epsilon for email marketing support in early 2009 represent a number of industries including financial services, retail, travel, and consumer packaged goods and span a variety of multi-channel direct and digital marketing services.
About Epsilon International

Epsilon International (, is a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications.

The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon (, a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.
Epsilon is an Alliance Data company with principle offices in Boston, Dallas, New York, St. Louis and Washington, D.C.

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