Marks & Spencer has tasked brand experience specialists BEcause with staging a vibrant experiential campaign across London to promote the addition of authentic Asian flavours cuisine to its ‘Food to Go’ range.
The new range, including sushi, salads, lettuce cups and wraps, is a tasty and healthy alternative to the traditional lunchtime sandwich.
Asian drummers and flag bearers dressed in Marks & Spencer branded traditional-style costumes will be alerting commuters to the new range at five major train stations from the end of April.
BEcause Brand Ambassdors will chat to passers-by about the new range and distribute branded chopsticks that double up as 50p money-off coupons to redeem in-store. An additional two days of guerrilla hit-squad activity across the city will add to the experience.
Sharon Richey, managing director of BEcause, comments: “This loud and colourful experience is guaranteed to bring the flavour of the range to life and stop commuters in their tracks.
"By targeting busy commuter hotspots we’re going straight to the cash- rich, time-poor professional that the Food to Go range is aimed at and showing them that healthy food can be delicious.”
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