Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Universal McCann executes online and radio assault

Universal McCann executes online and radio assault

UM London is this week executing an online and radio assault to accompany the launch of Newell-Rubbermaid’s Dymo LabelWriter.

The printing tool allows the time-poor audience to bypass the desktop printer and therefore the hassle associated with adhesive paper, thus making life easier and more efficient. The newly launched ‘Dymo Time’ website allows the audience to understand their organisation style and how to be more productive; increasingly important in this year of disarray and confusion.

Operating under tight budgetary constraints, Alice Pott and Chris Jones of UM London executed the campaign, launching April 20th, utilising Radio and Online as complimentary media in driving people to the new site.

Radio stations such as LBC and talkSPORT will be used to deliver the message to the key audience of Admin Assistants and Small & Home Office businesses, while online will leverage highly efficient networks, optimising over time to truly hone in on the most valuable prospects.

UM has picked out consumer audiences who are high volume users of Dymo products and managed to isolate these online, expanding the product market for LabelWriter to those who didn’t realise they had the need until they saw the product benefits

Alice Pott, Planning Manager at media agency UM, commented,
“Organisation is crucial in this difficult year for business owners, and key to this campaign – the Dymo Time website had to be supported by media that got people to the site as quickly and efficiently as possible.  The site offers valuable time saving tips and solutions – which would not ring true if people had to waste time in getting there” 

drug prescription card free printable viagra coupons viagra coupons online
coupon for free viagra link prescriptions coupons
pet prescription discount card click coupon for prescriptions
medical abortions abortion clinic
cialis prescription coupon site cialis coupons from lilly
side effects of abortion pill abortion clinics in indianapolis
discount coupons for prescriptions read prescription drug discount cards
discount grocery coupons how many weeks can you get an abortion abortion clinics in richmond va
new prescription coupons lilly coupons for cialis coupons prescriptions
bystolic manufacturer coupon bystolic coupon 2014
viagra kamagra link viagra
manufacturer coupons for prescription drugs coupons cialis
manufacturer coupons for prescription drugs coupons for cialis 2016
how to have an abortion pill abortion pill online abortion price
buscopan plus preis buscopan plus buscopan dragees
thyrax bijsluiter thyrax euthyrox thyrax fk
cialis discounts coupons coupons prescriptions
neurontin alkohol neurontin neurontin cena
coupon for prescription coupons for cialis cialis manufacturer coupon 2016
buy abortion pill having an abortion abortion pill cost
cialis manufacturer coupon 2016 coupon for cialis prescription transfer coupon
metoprolol pro medicin metoprololsuccinat hexal 50 mg metoprololtartrat
lamisil para que sirve lamisil
naltrexone abuse ldn for depression naltrexone how long does it take to work
neltrexone what happens if you take naltrexone and opiates
vivitrol wiki naloxone naltrexone
low dose natrexone revia uses
ldn and autism click trinalin

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.