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Universal McCann executes online and radio assault

Universal McCann executes online and radio assault

UM London is this week executing an online and radio assault to accompany the launch of Newell-Rubbermaid’s Dymo LabelWriter.

The printing tool allows the time-poor audience to bypass the desktop printer and therefore the hassle associated with adhesive paper, thus making life easier and more efficient. The newly launched ‘Dymo Time’ website allows the audience to understand their organisation style and how to be more productive; increasingly important in this year of disarray and confusion.

Operating under tight budgetary constraints, Alice Pott and Chris Jones of UM London executed the campaign, launching April 20th, utilising Radio and Online as complimentary media in driving people to the new site.

Radio stations such as LBC and talkSPORT will be used to deliver the message to the key audience of Admin Assistants and Small & Home Office businesses, while online will leverage highly efficient networks, optimising over time to truly hone in on the most valuable prospects.

UM has picked out consumer audiences who are high volume users of Dymo products and managed to isolate these online, expanding the product market for LabelWriter to those who didn’t realise they had the need until they saw the product benefits

Alice Pott, Planning Manager at media agency UM, commented,
“Organisation is crucial in this difficult year for business owners, and key to this campaign – the Dymo Time website had to be supported by media that got people to the site as quickly and efficiently as possible.  The site offers valuable time saving tips and solutions – which would not ring true if people had to waste time in getting there” 

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