In order to drive traffic to insurance brand MORE TH>N BUSINESS iCrossing UK turned to an editorially-driven SEO strategy, delivering impressive results in a competitive but low-interest market market.
Using exclusive authored content on the MORE TH>N BUSINESS site, iCrossing has created a valuable resource for customers and vastly improved MORE TH>N’s natural search presence around the small business insurance sector. The campaign has seen significant success – increasing traffic to the RSA-owned insurer from natural search referrals by 6.5 times.
iCrossing’s core strategy was to produce and disseminate strong, useful and unique content relevant to MORE TH>N BUSINESS’s potential customers. The content would make the MORE TH>N BUSINESS site a valuable resource for businesses by covering unique and specialised content; the kind that is usually missed by the major media outlets, and so build the brand and drive traffic. To find out how, click on the link below.
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