Digital content agency Zone has been appointed as the single editorial partner for BT Vision, managing all communications to the existing customer base.
The appointment will see Zone develop editorial and content for the BT Vision customer magazine, the BT Vision website, email communications, direct mail, on-screen EPG and IPTV browser.
Zone’s brief also covers the creation of editorial synopsis to support all elements of the BT Vision service: Film, TV, Sport, Music, Kids and Lifestyle.
Zone had previously managed Sport content for BT Vision and it is the first time a single agency has managed all content and communications for BT Vision.
Led by Editorial Director Ben Olins and BT Vision Editor-in-Chief, Matt Simpson, Zone will deploy a 12-strong editorial and production team creating daily listings and features for the website, EPG and IPTV browser, along with the bi-monthly customer magazine, monthly email newsletters and more.
Matt George, Head of Content Marketing: BT Vision, said: “Zone’s approach means BT Vision customers will be engaged at every point of contact with great editorial and a consistent tone of voice.
Zone has demonstrated a real understanding of our sports content, strategy and customer base. By extending this approach across the entire service they will be able to bring all elements together in a truly holistic strategy.
We’re delighted to be working with them as we continue to develop and improve the BT Vision service.”
Jon Davie, Managing Director of Zone, said: “Creating and executing an editorial strategy across a full range of online and offline channels is a hugely exciting opportunity; we believe our experienced team is uniquely well placed to deliver it.”
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