Choose speciality channel:   Choose sector channel:     Search the site

Press Release


VideoEgg Introduces Industry’s First Performance-Based Ad Unit Built for Blogs

VideoEgg Introduces Industry’s First Performance-Based Ad Unit Built for Blogs

VideoEgg, the rich media ad network for guaranteed engagement, today introduced Twig, a new AdFrames unit designed to optimise advertising on long Web pages, such as blogs and other social sites where comments and content increase page length.

Stretching the full width of the browser window, Twig is the industry’s first ad unit that is always at the top or bottom of the frame and has an opt-in full page expansion, allowing advertisers to bring a rich interactive environment directly to the user. As with the other AdFrames ad units, Twig is offered with VideoEgg’s cost-per-engagement (CPE) model, ensuring advertisers only pay when a user engages with the ad. 

Blogs represent a vital component to new media environments and are often an undervalued opportunity for advertisers. Since the page format on blogs typically runs long, users frequently scroll past ads, creating a missed opportunity for brands to engage with their audience.

Twig was specifically designed to provide a solution by affixing to the top or bottom of a page and staying within view as the user scrolls up or down.

“Twig addresses a key challenge in the online media environment—ads that aren’t in frame long enough to drive user engagement,” said Troy Young, CMO of VideoEgg. “By offering a unit that’s always in view, VideoEgg provides bloggers and publishers with a powerful new way to monetise content. Like everything we do, Twig is performance based and expands to a highly rich full-page experience, so brands love it as well.”

Over the next several weeks, VideoEgg will be rolling out Twig across more than 1,000 blogs and sites in key advertising and publishing categories, including:

Fashion, Entertainment and Celebrities:  Go Fug Yourself (Buzznet), I Can Has Cheeseburger  Splendicity, Mrs. O
Technology: IDGTechNetwork, RedOrbit
Social media: TwitPic
Food and Health: Macheesmo, BlissTree (B5Media)
Business and Politics: Powerline, StockTwits
Sports: Blogs by Fans, NFL House
Gaming: Curse
Auto: The Truth about Cars (Name Media)

“With over 150 sites reaching our 40 million unique visitor audience of gaming, entertainment and tech enthusiasts, the IDGTechNetwork is always looking to bring cutting edge ideas to our publishers to monetise their content,” said Mike Romoff, vice president at IDGTechNetwork. “The new Twig ad unit allows advertisers to delight and entertain our users, whether they are at the top of the page reading a story, or the bottom of the page leaving a comment.”

Twig is a new addition to VideoEgg’s expanding Publisher Toolkit. The Toolkit gives publishers more flexibility around how they integrate AdFrames ads with their site content to maximise ad effectiveness and revenue. Publishers can then decide which AdFrames ad units best suit their environment and deliver attention to brand advertisers.

Advertisers, such as Puma, Unilever and Mercedes Benz, use VideoEgg to increase the amount of time users spend with their brand content. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognised with an ASPY award for its CPE pricing approach and accountable brand advertising platform

free prescription drug discount card discount drug coupons free viagra coupon
drug coupons transfer prescription coupon pet prescription discount card
viagra discounts coupons coupons coupon for free viagra
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
free prescription drug cards site free cialis coupons
prescription coupon card new prescription coupons prescription savings card
what is the generic name for bystolic go bystolic coupons
when is the latest you can have an abortion link how much is an abortion pill
prescription drug coupons discount card for prescription drugs
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
progesterone hormone pills progesterone hormone pills progesterone hormone pills
bystolic manufacturer coupon bystolic coupon 2014
coupon cialis prescription drug discount cards free prescription drug cards
cialis coupons and discounts open coupon
the abortion pill first trimester abortion pill
price of abortion pill what is abortion pill buy abortion pill
cialis cialis 20mg cialis
buy abortion pill having an abortion abortion pill cost
duphaston 10 mg duphaston iskustva duphaston iskustva
lamisil comprimidos lamisil crema precio lamisil crema precio
cialis coupons printable cialis manufacturer coupon 2016
home abortion pill methods abortion pill side effects
printable coupons for cialis lilly cialis coupons cialis coupons 2015
abortion pregnant elective abortion
abortion at 15 weeks abortion clinic dc abortion rules
vivitrol wiki link naloxone naltrexone
generic naltrexone shot to stop drinking naltrexone for anxiety
naloxone challenge test go buy naltrexone online
naltrexone how it works vivitral shot
what is naltrexone made of go what does naltrexone feel like

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.