Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Ford asks 'Where are the Joneses?'

Ford asks 'Where are the Joneses?'


As a brand, Ford was losing relevance for its target audience –young, creative and digitally savvy consumers who were less engaged with traditional media, tuning out messages that were inconsequential to their lives.

How could Ford make the brand more relevant to these consumers?


Go where your audience is. Engage with them in their language and on their terms.
In a world where YouTube, Facebook, MySpace, blogging, etc., are the media of youth, the obvious solution was the creation of an entertaining digital community.  One that enabled interaction and conversation, communicating brand values by encouraging audience participation and engagement.


Imagination developed an interactive online comedy, ‘Where are the Joneses?’, where viewers could actively participate in the creation of the ongoing storyline through wikis and provide commentary via blogs.  This viral model (with Ford as a low-key ‘commissioner’) built a fan base that spread across many online media channels


‘Where are the Joneses?’, an innovative, world first, interactive comedy generating an online community of just under half a million with an average dwell time of 3 minutes and a fan base spread across many online media channels. 
With a reach estimated to be over 3 million – and still counting - this was an initiative that energised Ford to move beyond the traditional to a more connected approach.



free viagra samples coupon coupon for viagra viagra discount coupons online
local abortion clinics link facts about abortions
after abortion printable discount coupons abortions clinics
tudorza patient assistance generic name for bystolic
prescription drug coupons prescription savings cards prescription drugs coupon
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
progesterone hormone pills progesterone hormone pills progesterone hormone pills
side effects of abortion pill site post abortion
coupon cialis open free prescription drug cards
cialis coupons and discounts open coupon
buscopan contre indication click buscopan grossesse
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
tadalafilt tadalafil tadalafilo
amoxicillin-rnp link amoxicillin dermani haqqinda
neurontin alkohol neurontin cena
printable coupons for cialis cialis discount coupons online cialis coupons 2015
cialis manufacturer coupon 2016 free cialis coupon 2016 cialis coupon card
vermox tablete doziranje vermox suspenzija vermox sirup cijena
duphaston duphaston tablete duphaston forum
what is abortion pill cost of medical abortion how do abortion pill work
flagyl jarabe flagyl v flagyl vademecum
abortion pill articles abortions cost abortion pill alternatives
low dose natrexone revia uses
naltrexone how it works vivatrol shot vivitral shot
what is vivitrol used for opiate antagonist naltrexone naltrexone implant locations

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.