Social networking site Facebook has been ranked the sixth most visited web property across the worl as it boasted 275 million visitors in February, a 175-per cent increase on the same period one year ago.
Accoridng to comScore, the global regions that best illustrates Facebook’s growth is Europe, where the site has seen a 314-per cent increase to nearly 100 million visitors.
Not only does Facebook have a growing audience, it is also a highly engaged audience with the average user spending three hours per month on the site. One year ago, Facebook usage accounted for 1.1 per cent of all minutes spent online in Europe, but by February 2009 that number had increased to 4.1 per cent of all minutes.
Facebook also accounts for a full 30.4-per cent of minutes spent in the social networking category, up from 12.3 per cent a year earlier.
Mike Read, managing director, Europe, at comScore, said, “Facebook has very quickly taken a leading position across most of the European social networking market despite having a strong foothold in just a few European countries one year ago.
"Over the course of the past year, it has climbed the rankings in virtually every market and taken over the top position in several. Most recently, Facebook grabbed the top position in Spain after nipping at the heels of a leading local player for the past several months.”
Facebook has taken a leading position in the social networking category across the majority of countries in Europe in recent months. Of the 17 European countries individually reported by comScore, Facebook owned the top position in the social networking category in 11 of them. The site’s audience is largest in the UK with 22.7 million visitors (up 75 per cent versus year ago), followed by France with 13.7 million visitors (up 518 per cent) and Turkey with 12.4 million visitors.
Most recently, Facebook captured the top spot in the Spanish market in February with 5.7 million visitors, representing a dramatic tenfold increase versus year ago. It has also soared in Italy, growing more than 2,700 percent to 10.8 million visitors.
The only countries in which Facebook does not hold the 1 or 2 position in the social networking category are Germany, where it ranks fourth, Russia (7) and Portugal (3).
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