LONDON: 14th April, 2009 – Media Corporation plc today announced the launch of the US version of its website OntheBox.com. The site aims to become the ultimate guide to TV and movie listings in the US and follows on from the successful re-launch of the UK version in December 2008. The new site has the same web address as the UK site but redirects North American users to www.US.OntheBox.com.
Launched in 2000 and owned by Media Corporation plc, OntheBox.com has the number one position on Google for ‘TV listings’ in the UK, receiving 1.5 million unique users and over 5 million page views per month in the UK.
Users of the US site are able to view TV listings for 200 channels and view cinema listings by movie, state or city. The simple, yet sleek site interface allows users to customise the layout of the site to their own preference. By following a simple registration process, users can return to their personalised settings every time they visit the site. TV Listings can be viewed in a list or grid format and channels can be added or removed, depending on the user’s location or preference.
Shows can also be highlighted by genre, allowing users to quickly source specific shows on channels with varied content. As an additional feature, users can also read reviews of the latest US film releases as well as high profile US sitcoms and network shows.
Justin Drummond, CEO, of Media Corporation plc, commented: “The United States is the largest English speaking television market in the world. The launch of OntheBox.com in the US will allow us to take advantage of this large highly targeted market. Having already built such a strong brand in the UK, we are confident that we will be able to capture a large section of the US market. We have worked hard to become the UK’s most comprehensive entertainment portal and our aim is now to repeat this on the other side of the Atlantic.”
OntheBox.com allows users to:
§ View TV listings – for over 200 channels, including terrestrial, digital, satellite and regional channels.
§ View US cinema listings – searching listings by film, area, cinema chain
§ Enter and read comments next to every programme that is listed
§ Write postings with opinions on any TV programme or film
§ Register and sign up for the weekly newsletter delivered direct to your inbox
§ Customise the TV listings layout according to their favourite channels.
§ Create a list of ‘favourite’ TV listings pages that users can revisit at any time
§ Search through archives of past TV listings, and articles up to five months prior
About OntheBox.com UK
OntheBox.com is the UK’s most comprehensive and interactive entertainment portal providing a one-stop-shop for anything to do with TV, film and radio past, present and future. Owned by Media Corporation plc, OntheBox.com was established in 2000 and now has the number one ranking on search engines for UK TV listings.
OntheBox.com receives 1.5 million unique users and over 5 million page views per month. The site has a 50% retention rate, which indicates a high level of relevance and usefulness.
Advertisers on OntheBox.com benefit from a large and diverse audience and extensive capability for running rich media adverts, such as MPUs, which achieve a high average click-through rate. Site sponsorship packages are available alongside specific programme or genre-targeted advertising.
For more information, please visit www.onthebox.com.
Emily Hiscox or Richard Morgan
+44 (0)8452577114 or +44 (0)8452577116
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