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Imperial War Museum recruits correspondent from war-time London for social media campaign

Imperial War Museum recruits correspondent from war-time London for social media campaign

Imperial War Museum London (IWML) has recruited a charming spokeswoman called Mrs Sew & Sew to front its new social media campaign.

Mrs Sew & Sew, a war-time icon, will be blogging and twittering to attract visitors to the South London -based, free museum over the Easter holidays.

Mrs Sew & Sew is a fictional character living in London in 1943, which IWM has hooked up to a “special typewriter” so that she can share a host of money saving tips from the utility years of the 1940s, with the cash-strapped Londoners of 2009.

Based upon the Ministry of Information propaganda character who encouraged people to Make Do and Mend throughout the Second World War, Mrs Sew & Sew will be ‘tweeting’ about wartime tips and tricks for cooking and housekeeping, as well as writing a blog and showcasing film footage and photographs from her era, which are being uploaded to YouTube and Flickr.

Mrs Sew & Sew has so far offered advice on growing your own vegetables, recycling tips for clothes and food waste and how to make your own tea cosy.

Created by communications agency The Team, the campaign is running until mid April to coincide with the Easter school holiday period.

Phil Whitehouse, programme director of The Team said: “Working with Mrs Sew & Sew on her twitter feed and blog has been a fun experience. We’ve been able to showcase some of the best of the museum’s fascinating archive material, including vintage film footage on how to make a crib out of a sack and how to use powdered eggs, plus vintage photos, posters and magazines.”

Mrs Sew and Sew is part of a wider Imperial War Museum campaign that encourages the public to wage war on the credit crunch with money saving tips from the 1940s.

Museum historian Terry Charman said: “During the Second World War the British people had to endure many sacrifices and hardships in order to defeat Hitler. Nearly all foodstuffs, clothes, fuel and household goods were either rationed or in short supply. Stringent economies were sought and met in every British home. Today we are challenged with a new crisis, that of recession. To meet and overcome it, we can learn much from the lessons of 1939-1945.”

Mrs Sew & Sew concluded: “I am very happy to have been given the opportunity to pass on any handy tips from the home front. It’s all very interesting and everyone seems very nice. I hope you can rise to the challenge!”

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