bluGROUP the Welsh based Bluetooth company have today launched there bluSPORTS media advertising company, specialising in Bluetooth marketing within sporting venues.
After several months of exciting trials within some of Wales leading sporting venues they have already signed contracts with one of the Uk’s leading Ice Hockey teams The Cardiff Devils and Engage Rugby league side Celtic Crusaders, they are also currently in trials with Cardiff City FC.
bluGROUP have installed a full Bluetooth network into the arenas which allow fans to fully interact with there club for Free receiving information on League Tables, Fixture Lists, Match Highlights, Voting for Man of The Match, Player Stats and much more. They have also been able to send in Pictures during the games via Bluetooth which then get shown on screens around the venues.
Besides fans being able to receive valuable match day content for Free it is also a great opportunity for sponsors to get messages across by sponsoring key content and promoting themselves via a pay per download format.
bluGROUP CEO Chris Smith said “ The opportunity for clubs and fans to interact with each other is a valuable tool and the mobile phone is the ideal way to communicate. We feel that allowing people to receive Free content of real value is key and will help continue to make this service used every week throughout our sporting venues. Over the coming months we look to introduce this into further venues including Cricket and Horse Racing.”
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